Table of Contents
- Key Statistics for Women's Makeup
- Overview of Women's Makeup
- Market Position of Women's Makeup
- Sales Performance of Women's Makeup
- Top Sellers in Women's Makeup on Poshmark
- Recommendation
Key Statistics for Women's Makeup
The following data represents sales data for the last month on Poshmark.
- Revenue Rank: #22
- Total Revenue: $619488
- Items Sold: 27430
- Average Sale Price: $23
- Unique Sellers: 10344
- Average Sales Per Day: 885
- Average Days to Sell: 198 days
Overview of Women's Makeup
Women's Makeup had a total revenue of $619,488 with 27,430 items sold. The average sale price is $22.58, slightly below the marketplace median of $24. The category ranks #22 in revenue, with an average of 884.84 sales per day. The average time to sell makeup is 198.27 days.
Market Position of Women's Makeup
Women's Makeup ranks moderately at #22 in revenue, indicating a mid-tier performance relative to other categories. Its average sale price of $22.58 is below the marketplace average of $40.38, suggesting it is a more affordable category. The time to sell (198.27 days) is significantly faster than the marketplace average of 2008.52 hours (83.69 days), indicating better inventory turnover.
| Rank | Category | Total Revenue | Items Sold | Avg Sale Price | Unique Sellers | Avg Days to Sell |
|---|---|---|---|---|---|---|
| 19 | Kids Shoes | $752560 | 33965 | $22 | 22631 | 62 days |
| 20 | Women's Swim | $719895 | 23251 | $31 | 15797 | 144 days |
| 21 | Women's Other | $659672 | 16288 | $41 | 11428 | 83 days |
| 22 | Women's Makeup | $619488 | 27430 | $23 | 10344 | 198 days |
| 23 | Men's Bags | $614146 | 5870 | $105 | 4678 | 118 days |
| 24 | Men's Sweaters | $587681 | 16260 | $36 | 11962 | 83 days |
| 25 | Men's Jeans | $510640 | 17804 | $29 | 11716 | 65 days |
Sales Performance of Women's Makeup
With 27,430 items sold, Women's Makeup shows strong unit sales volume, but the lower average price per sale means it generates less revenue per transaction compared to other categories. The faster-than-average time to sell (198.27 days versus 83.69 days for all categories) is a positive indicator of consistent demand, but the price point limits revenue growth potential.
Top Brands in Women's Makeup on Poshmark
Top Sellers in Women's Makeup on Poshmark
Here are the top-performing sellers in Women's Makeup:
- beautyshopkx - Revenue: $35071.00
- thedealmama - Revenue: $21070.00
- beandeals - Revenue: $8865.00
Recommendation 👌
The category performs well in terms of volume and turnover but struggles with lower revenue per sale, which limits its revenue potential. The ranking at #22 indicates decent performance but not market-leading.
Suggestions for Sellers:
Sellers should consider bundling products to increase average order value or focus on higher-end makeup lines to raise the average sale price. Providing detailed product descriptions and offering limited-time discounts could help drive faster sales.
Categories related to Women's Makeup
- Women's Shoes - Revenue: $12948636
- Women's Bags - Revenue: $12832520
- Women's Dresses - Revenue: $9346787
- Women's Tops - Revenue: $6067577
- Women's Jackets & Coats - Revenue: $5275807
- Women's Pants & Jumpsuits - Revenue: $4485454
- Women's Sweaters - Revenue: $3507387
- Women's Jewelry - Revenue: $3301472
- Women's Jeans - Revenue: $3194564
- Women's Accessories - Revenue: $3014603
- Women's Skirts - Revenue: $1402545
- Women's Intimates & Sleepwear - Revenue: $1401746
- Women's Shorts - Revenue: $1055657
- Women's Swim - Revenue: $719895
- Women's Other - Revenue: $659672
- Women's Makeup - Revenue: $619488
- Women's Skincare - Revenue: $306854
- Women's Hair - Revenue: $176671
- Women's Bath & Body - Revenue: $136421
- Women's Kimonos & Yukatas - Revenue: $13741
Top Subcategories in Women's Makeup
- Women's Eyeshadow Makeup - Revenue: $94000
- Women's Lipstick Makeup - Revenue: $82027
- Women's Lip Balm & Gloss - Revenue: $64147