How well Women's Skincare sells on Poshmark

Table of Contents

• Key Statistics for Women's Skincare
• Overview of Women's Skincare
• Market Position of Women's Skincare
• Sales Performance of Women's Skincare
• Top Sellers in Women's Skincare on Poshmark
• Recommendation

Key Statistics for Women's Skincare

The following data represents sales data for the last month on Poshmark.

• Revenue Rank: #34
• Total Revenue: $306854
• Items Sold: 9897
• Average Sale Price: $31
• Unique Sellers: 5301
• Average Sales Per Day: 319
• Average Days to Sell: 192 days

Overview of Women's Skincare

Women's Skincare generated $306,854 in revenue from 9,897 items sold, with an average sale price of $31. The category has 5,301 unique sellers and ranks #34 in revenue across all categories.

Market Position of Women's Skincare

While the category's average sale price of $31 is lower than the overall marketplace average of $40.38, it exceeds the median sale price of $24. However, it ranks relatively low (#34) in revenue compared to other categories, suggesting a niche but active market. The sales velocity is also faster, with an average of 192.12 days to sell compared to the marketplace average of 83.69 days (2008.52 hours).

Sales Performance of Women's Skincare

The average sale price of $31 is below the marketplace average, indicating that Women's Skincare tends to consist of lower-priced items. However, the category shows strong volume with 9,897 items sold, and a higher-than-average number of unique sellers (5,301). Despite a lower ASP, the category performs well in terms of sales frequency and faster turnover, with items selling approximately 4x faster than the marketplace average.

Top Brands in Women's Skincare on Poshmark

1. beautycounter - Revenue: $15085.00
2. SkinCeuticals - Revenue: $10502.00
3. La Mer - Revenue: $10146.00

Top Sellers in Women's Skincare on Poshmark

Here are the top-performing sellers in Women's Skincare:

1. ecosmetics - Revenue: $3424.00
2. beautyshopkx - Revenue: $2851.00
3. garunga - Revenue: $2277.00

Recommendation 👍

Women's Skincare is a high-volume, fast-moving category with strong seller participation and a respectable average sale price relative to the platform's median. Its faster time-to-sell is a competitive advantage.

Suggestions for Sellers:

Sellers should focus on maintaining competitive pricing strategies to leverage the category's faster sales cycle. Bundling lower-priced items or offering discounts on bulk purchases could increase the overall order value. Additionally, enhancing product descriptions and using SEO-friendly keywords could help drive more visibility in this competitive space.

Categories related to Women's Skincare

Top Subcategories in Women's Skincare

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