Table of Contents
- Key Statistics for Women's Makeup
- Overview of Women's Makeup
- Market Position of Women's Makeup
- Sales Performance of Women's Makeup
- Top Sellers in Women's Makeup on Poshmark
- Recommendation
Key Statistics for Women's Makeup
The following data represents sales data for the last month on Poshmark.
- Revenue Rank: #23
- Total Revenue: $563386.0
- Items Sold: 26770
- Average Sale Price: $21.05
- Unique Sellers: 10559
- Average Sales Per Day: 863.55
- Average Days to Sell: 193.94 days
Overview of Women's Makeup
Women's Makeup on Poshmark generated $563,386 in revenue from 26,770 items sold, with an average sale price of $21.05. The average time to sell an item was 193.94 days, and the category ranks #23 in revenue on the platform.
Market Position of Women's Makeup
Compared to the marketplace average, Women's Makeup has a lower average sale price ($21.05 vs. $39.74) and takes significantly longer to sell (194 days vs. 84.2 days for all categories). This indicates that the category is slower-moving, with lower-priced items, placing it in a less competitive market segment.
| Rank | Category | Total Revenue | Items Sold | Avg Sale Price | Unique Sellers | Avg Days to Sell |
|---|---|---|---|---|---|---|
| 20 | Men's Pants | $771363 | 26446 | $29 | 16589 | 67 days |
| 21 | Women's Other | $726281 | 14394 | $50 | 10240 | 93 days |
| 22 | Men's Bags | $640237 | 6527 | $98 | 5153 | 117 days |
| 23 | Women's Makeup | $563386 | 26770 | $21 | 10559 | 194 days |
| 24 | Men's Sweaters | $477828 | 12906 | $37 | 9757 | 86 days |
| 25 | Men's Jeans | $477523 | 16707 | $29 | 10891 | 65 days |
| 26 | Men's Shorts | $468278 | 20574 | $23 | 13461 | 65 days |
Sales Performance of Women's Makeup
The category's average sale price of $21.05 is below the marketplace's median sale price of $23, suggesting it's a budget-friendly segment. The average days to sell (193.94) are notably shorter than the marketplace average (2021.17 hours or 84.2 days), indicating slower liquidity. With 10,559 unique sellers, competition is relatively high, but the per-seller sales volume remains modest.
Top Brands in Women's Makeup on Poshmark
Top Sellers in Women's Makeup on Poshmark
Here are the top-performing sellers in Women's Makeup:
- butterflibeauty - Revenue: $12970.00
- sellagram - Revenue: $5063.00
- anne_11 - Revenue: $5040.00
Recommendation 👌
While the category is generating significant revenue, it underperforms relative to marketplace averages in terms of price and time to sell. The high competition and slow turnover reduce its attractiveness.
Suggestions for Sellers:
Sellers should consider bundling products to increase average order value. Offering limited-time discounts or exclusive items could speed up sell times. Additionally, focusing on popular brands that sell faster may help improve liquidity.
Categories related to Women's Makeup
- Women's Bags - Revenue: $12488695
- Women's Shoes - Revenue: $12051060
- Women's Dresses - Revenue: $9969351
- Women's Tops - Revenue: $5944635
- Women's Jackets & Coats - Revenue: $4201917
- Women's Pants & Jumpsuits - Revenue: $4190020
- Women's Jewelry - Revenue: $3162728
- Women's Accessories - Revenue: $3016660
- Women's Sweaters - Revenue: $2886084
- Women's Jeans - Revenue: $2826171
- Women's Skirts - Revenue: $1438614
- Women's Intimates & Sleepwear - Revenue: $1421752
- Women's Shorts - Revenue: $1329719
- Women's Swim - Revenue: $1054417
- Women's Other - Revenue: $726281
- Women's Makeup - Revenue: $563386
- Women's Skincare - Revenue: $314922
- Women's Hair - Revenue: $196733
- Women's Bath & Body - Revenue: $139864
- Women's Kimonos & Yukatas - Revenue: $17010
Top Subcategories in Women's Makeup
- Women's Eyeshadow Makeup - Revenue: $91491
- Women's Lipstick Makeup - Revenue: $78329
- Women's Lip Balm & Gloss - Revenue: $52139