How well Women's Skincare sells on Poshmark

Table of Contents

• Key Statistics for Women's Skincare
• Overview of Women's Skincare
• Market Position of Women's Skincare
• Sales Performance of Women's Skincare
• Top Sellers in Women's Skincare on Poshmark
• Recommendation

Key Statistics for Women's Skincare

The following data represents sales data for the last month on Poshmark.

• Revenue Rank: #35
• Total Revenue: $314922.0
• Items Sold: 10391
• Average Sale Price: $30.31
• Unique Sellers: 5380
• Average Sales Per Day: 335.19
• Average Days to Sell: 196.43 days

Overview of Women's Skincare

Women's Skincare category generated $314,922 in revenue from 10,391 items sold, with an average sale price of $30.31 and 196.43 days to sell.

Market Position of Women's Skincare

The category ranks #35 in the marketplace, with an average sale price ($30.31) below the marketplace average ($39.74), but above the median sale price ($23). It has a slightly faster selling time (196.43 days) compared to the overall marketplace average (2021.17 hours or 84.22 days).

Sales Performance of Women's Skincare

With 10,391 items sold and 5380 unique sellers, the category has a moderate level of competition. Average sales per day stand at 335.19, indicating steady demand. The average days to sell (196.43) is longer than the overall marketplace average of 84.22 days, suggesting that items in this category take more time to attract buyers. The revenue per sale is $30.31, which is below the marketplace average of $39.74, signaling that this category is priced lower on average.

Top Brands in Women's Skincare on Poshmark

1. beautycounter - Revenue: $14815.00
2. La Mer - Revenue: $11984.00
3. ELEMIS - Revenue: $8862.00

Top Sellers in Women's Skincare on Poshmark

Here are the top-performing sellers in Women's Skincare:

1. beautyharvest - Revenue: $6084.00
2. butterflibeauty - Revenue: $3446.00
3. 100daysofbeauty - Revenue: $3034.00

Recommendation 👌

While the category shows steady demand and ranks well in terms of volume, the lower average sale price and longer time to sell compared to the overall marketplace suggest room for improvement in pricing and marketing strategies. The category performs adequately but doesn't outperform the overall marketplace.

Suggestions for Sellers:

Sellers should focus on competitive pricing to match or exceed the marketplace average of $39.74. Additionally, improving product descriptions, leveraging influencer collaborations, and running limited-time promotions could help reduce the time to sell and increase visibility.

Categories related to Women's Skincare

Top Subcategories in Women's Skincare

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