How well Women's Highlighter Makeup sells on Poshmark

Women's Highlighter Makeup Sales Stats on Poshmark

The following data represents sales data for the last month on Poshmark.

• Revenue Rank: #265
• Total Revenue: $22034
• Items Sold: 966
• Average Sale Price: $23
• Unique Sellers: 657
• Average Sales Per Day: 31
• Average Days to Sell: 177 days

How Women's Highlighter Makeup Performs on Poshmark

The Women's Highlighter Makeup category on Poshmark has generated a total revenue of $22,034 through 966 items sold, with an average sale price of $22.81. With 657 unique sellers, the category ranks #265 out of 610, indicating a moderate level of competition and demand.

Ranking at #265 suggests that while this category is not among the top performers, it still maintains a steady demand. The total items sold and revenue indicate a niche market that can be tapped into by savvy resellers.

Current trends favor cruelty-free and vegan makeup products, as well as brands that emphasize inclusivity and diversity. Future outlook remains positive as social media continues to drive interest in makeup trends, particularly among younger consumers who value online shopping.

Women's Highlighter Makeup Pricing & Sales Data

The average sale price of $22.81 is competitive, suggesting that many buyers are willing to pay a premium for quality highlighter products. This price point allows for a healthy margin if sourced correctly. Resellers should consider pricing strategies that align closely with popular brands while remaining attractive to budget-conscious consumers.

An average of 31.16 items sold per day indicates a reasonable sales velocity, yet the average days to sell is notably high at 176.94 days. This suggests that while items are selling, they may require significant time to move, indicating a need for effective marketing strategies to accelerate sales.

Compared to other beauty categories on Poshmark, Women's Highlighter Makeup has a decent performance but lags behind top-selling categories. Resellers can capitalize on the unique offerings and brand loyalty inherent in highlighter products to carve out a profitable niche.

Top Performing Brands

1. Jones Road - Revenue: $2162.00
2. Hourglass - Revenue: $1436.00
3. Jeffree Star - Revenue: $799.00

Most Successful Sellers

1. summerarcade - Revenue: $905.00
2. beautyshopkx - Revenue: $786.00
3. balders - Revenue: $637.00

Should You Sell Women's Highlighter Makeup on Poshmark? 👍

With 657 unique sellers, competition is moderate. Sellers need to differentiate themselves through branding, product quality, and marketing efforts. The presence of numerous sellers also implies that there are opportunities for niche offerings that cater to specific consumer preferences.

Despite a high average days to sell, the steady sales velocity and revenue indicate viable opportunities for resellers willing to invest time and strategic marketing.

With a solid average sale price and potential to source high-demand products, resellers can achieve good ROI, especially by focusing on trending products.

Key risks include fluctuating consumer preferences, potential saturation in the market, and the necessity of maintaining high product quality to stand out.

Tips for Selling Women's Highlighter Makeup

• 1. Conduct thorough research on trending highlighter products and brands to curate a desirable inventory.
• 2. Optimize listings with strong SEO-driven titles and descriptions to improve visibility and attract buyers.
• 3. Leverage social media platforms to promote listings and engage with potential customers through makeup tutorials or reviews.
• 4. Consider bundling products or offering discounts on multiple purchases to increase average order value and accelerate sales.
• 5. Monitor competitor pricing and adjust your prices strategically to remain competitive while ensuring profitability.

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