Key Statistics for Nike
The following data represents performance for the last month on Poshmark.
- Revenue Rank: #5
- Total Revenue: $1210709
- Items Sold: 42352
- Average Sale Price: $29
- Unique Sellers: 27272
- Average Sales Per Day: 1366
- Average Days to Sell: 25 days
Overview of Nike
Nike performed strongly on Poshmark last month, generating $1,210,709 in revenue from 42,352 items sold. The average price per item was $28.59, and the brand ranked 5th overall in the marketplace. There were 27,272 unique sellers contributing to these sales, with an average of 24.7 days to sell an item.
Market Position of Nike
Nike ranked 5th last month in the marketplace, indicating a strong demand but not leading the marketplace. Its average price of $28.59 is higher than the marketplace median sale price of $24 but lower than the average revenue per sale across all brands of $40.38, suggesting that Nike is positioned as a mid-range brand with solid volume but lower average transaction values.
| Rank | Brand | Total Revenue | Items Sold | Avg Sale Price | Unique Sellers | Avg Days to Sell |
|---|---|---|---|---|---|---|
| 2 | Gucci | $2134681 | 9307 | $229 | 6669 | 48 days |
| 3 | Chanel | $2093122 | 5215 | $401 | 3551 | 45 days |
| 4 | Lululemon Athletica | $1570367 | 46222 | $34 | 22611 | 13 days |
| 5 | Nike | $1210709 | 42352 | $29 | 27272 | 25 days |
| 6 | Free People | $1067628 | 26162 | $41 | 14886 | 17 days |
| 7 | Anthropologie | $787769 | 20506 | $38 | 11828 | 43 days |
| 8 | J. Crew | $767714 | 25495 | $30 | 15718 | 43 days |
Sales Performance of Nike
Nike's average sales per day were 1,366.19, with an average price per item of $28.59, slightly above the marketplace median price of $24. However, the brand's average revenue per sale is notably lower than the overall marketplace average of $40.38, indicating room for improvement in pricing strategy. Nike items sold in an average of 24.7 days, much faster than the marketplace average of 2008.52 hours (approximately 83.6 days), which highlights the brand's strong demand and quick turnover.
Top Sellers of Nike on Poshmark
The top sellers for Nike were 'sunshinesails' with $30,005 in sales, 'owengail' with $9,297, and 'mdstyles17' with $4,605. These top sellers contributed significantly to overall revenue. 'sunshinesails' alone generated nearly 2.5% of the total revenue for Nike. These sellers likely benefit from efficient sourcing, competitive pricing strategies, and a strong understanding of Nike's market demand on Poshmark.
Top Sellers List
- sunshinesails - Revenue: $30005.00
- owengail - Revenue: $9297.00
- mdstyles17 - Revenue: $4605.00
Recommendation 👍
Nike's strong sales volume, quick turnover, and competitive pricing indicate a healthy position in the marketplace. The brand's ability to sell faster than the marketplace average suggests that demand is high, even if revenue per sale is lower than some other brands.
Suggestions for Sellers:
Sellers should focus on maintaining competitive pricing due to the lower average sale value compared to the rest of the marketplace. Additionally, sourcing high-demand Nike items and employing marketing strategies to target buyers quickly can further capitalize on the brand's fast sell-through rate. Sellers might also explore bundling or upselling to increase the average transaction value.