Key Statistics for Theory
The following data represents performance for the last month on Poshmark.
- Revenue Rank: #169
- Total Revenue: $88963
- Items Sold: 2120
- Average Sale Price: $42
- Unique Sellers: 1830
- Average Sales Per Day: 68
- Average Days to Sell: 30 days
Overview of Theory
Theory generated $88,963 in revenue last month on Poshmark, with 2,120 items sold and an average price of $41.96. The brand had 1,830 unique sellers, and items took an average of 30.27 days to sell. The brand ranked 169th overall.
Market Position of Theory
Theory's average price per sale ($41.96) is above the marketplace average ($40.38), indicating a premium positioning relative to other brands. The brand's average days to sell (30.27 days) is significantly faster than the marketplace average of 2008.52 hours (approximately 83.69 days), suggesting strong demand and quick turnover. However, the rank of 169 indicates that Theory is not among the top-performing brands but maintains a solid mid-tier presence.
| Rank | Brand | Total Revenue | Items Sold | Avg Sale Price | Unique Sellers | Avg Days to Sell |
|---|---|---|---|---|---|---|
| 166 | Lands' End | $91574 | 4744 | $19 | 3926 | 131 days |
| 167 | Maeve | $89531 | 2506 | $36 | 2175 | 20 days |
| 168 | White House Black Market | $89003 | 3990 | $22 | 2991 | 15 days |
| 169 | Theory | $88963 | 2120 | $42 | 1830 | 30 days |
| 170 | Hill House | $88725 | 1194 | $74 | 954 | 20 days |
| 171 | Calvin Klein | $87154 | 3980 | $22 | 3465 | 13 days |
| 172 | Vionic | $86711 | 2664 | $33 | 2040 | 32 days |
Sales Performance of Theory
Theory achieved a total of 2,120 sales last month, with an average daily sales volume of 68.39. The average price per item sold was higher than the marketplace average, indicating that buyers are willing to pay more for Theory items. However, the total revenue could be improved by increasing sales volume, as the brand's rank of 169 suggests room for growth in terms of overall marketplace performance.
Top Sellers of Theory on Poshmark
The top sellers for Theory last month were nilesy ($565.00), la_via ($486.00), and recycledthread ($418.00). These sellers had relatively higher individual sales compared to the average, indicating that they may have better inventory, pricing strategies, or stronger brand positioning. However, their sales still represent a small proportion of the total revenue, implying that there are many smaller sellers contributing to the brand's overall performance.
Top Sellers List
- nilesy - Revenue: $565.00
- la_via - Revenue: $486.00
- recycledthread - Revenue: $418.00
Recommendation 👍
Theory is performing well in terms of average sale price and days to sell compared to the overall marketplace. Sellers can benefit from this premium brand positioning and quick turnover.
Suggestions for Sellers:
Sellers should focus on maintaining competitive pricing around the $41-$42 range, as it aligns with the current market demand. To increase sales volume, consider listing more items and optimizing product descriptions and photos. Collaborating with other sellers or promoting through bundles may also help increase visibility and sales.