Key Statistics for Ralph Lauren
The following data represents performance for the last month on Poshmark.
- Revenue Rank: #27
- Total Revenue: $413245
- Items Sold: 12518
- Average Sale Price: $33
- Unique Sellers: 9652
- Average Sales Per Day: 404
- Average Days to Sell: 86 days
Overview of Ralph Lauren
Last month, Ralph Lauren on Poshmark generated $413,245 in revenue from 12,518 items sold by 9,652 unique sellers. The brand ranked 27th overall with an average price of $33.01 per item and an average time to sell of 86.14 days.
Market Position of Ralph Lauren
Ralph Lauren's average sale price of $33.01 is higher than the marketplace median of $24 but lower than the overall average revenue per sale of $40.38. The brand is performing relatively well in terms of speed to sell, with an average of 86 days compared to the marketplace’s much longer average of 2008.52 hours (approx. 83.7 days). However, its revenue per sale is slightly below the marketplace average, indicating room for pricing optimization.
| Rank | Brand | Total Revenue | Items Sold | Avg Sale Price | Unique Sellers | Avg Days to Sell |
|---|---|---|---|---|---|---|
| 24 | Ugg | $415424 | 9292 | $45 | 7413 | 48 days |
| 25 | Lilly Pulitzer | $414176 | 11376 | $36 | 7365 | 46 days |
| 26 | Alo Yoga | $413525 | 9139 | $45 | 6179 | 26 days |
| 27 | Ralph Lauren | $413245 | 12518 | $33 | 9652 | 86 days |
| 28 | Disney | $411094 | 19615 | $21 | 12256 | 83 days |
| 29 | Athleta | $384515 | 15546 | $25 | 9723 | 35 days |
| 30 | Hermes | $377226 | 1388 | $272 | 1053 | 27 days |
Sales Performance of Ralph Lauren
With 12,518 items sold and $413,245 in total revenue, Ralph Lauren items averaged $33.01 per sale. This is below the marketplace average of $40.38, indicating that while Ralph Lauren items are selling in high volume, they may be priced lower than competing brands. The average of 403.81 sales per day shows consistent demand. The relatively quick turnaround time of 86.14 days suggests that Ralph Lauren items on Poshmark are selling faster than the marketplace average.
Top Sellers of Ralph Lauren on Poshmark
The top three sellers—teresafernandez ($1,883), jdewey ($1,850), and peshkovus ($1,689)—accounted for a small portion of the total revenue, indicating that sales are fairly distributed among many sellers. This suggests that there is no heavy reliance on a few major sellers, which is a positive sign for market diversity and opportunity for new sellers.
Top Sellers List
- teresafernandez - Revenue: $1883.00
- jdewey - Revenue: $1850.00
- peshkovus - Revenue: $1689.00
Recommendation 👍
Ralph Lauren shows strong sales volume and relatively quick sales times compared to the overall marketplace. Although its revenue per sale is below average, the brand's popularity and turnover rate make it a good option for sellers.
Suggestions for Sellers:
Sellers should consider slightly increasing prices to align more closely with the marketplace average revenue per sale. Additionally, leveraging the brand's relatively fast sell-through rate, sellers should focus on maintaining a consistent inventory and optimizing listings with better photos and descriptions to capture more market share.