Key Statistics for Athleta
The following data represents performance for the last month on Poshmark.
- Revenue Rank: #29
- Total Revenue: $384515
- Items Sold: 15546
- Average Sale Price: $25
- Unique Sellers: 9723
- Average Sales Per Day: 501
- Average Days to Sell: 35 days
Overview of Athleta
Athleta generated a total of $384,515 in revenue with 15,546 items sold last month. The average sale price was $24.73, aligning closely with the marketplace median sale price of $24. The brand ranked 29th on Poshmark, with 9,723 unique sellers participating. Average days to sell was 35.04 days, which is substantially lower than the marketplace average hours to sell.
Market Position of Athleta
Athleta's performance is relatively strong in terms of volume, with 15,546 items sold last month and a high ranking of 29th. While the average sale price is below the overall marketplace average of $40.38, it is very competitive with the median sale price of $24. The average time to sell an Athleta item is approximately 35 days, which is significantly faster than the marketplace average of approximately 83.7 days (2008.52 hours). This suggests that Athleta is a popular and fast-moving brand on Poshmark, but at a lower price point than the marketplace average.
| Rank | Brand | Total Revenue | Items Sold | Avg Sale Price | Unique Sellers | Avg Days to Sell |
|---|---|---|---|---|---|---|
| 26 | Alo Yoga | $413525 | 9139 | $45 | 6179 | 26 days |
| 27 | Ralph Lauren | $413245 | 12518 | $33 | 9652 | 86 days |
| 28 | Disney | $411094 | 19615 | $21 | 12256 | 83 days |
| 29 | Athleta | $384515 | 15546 | $25 | 9723 | 35 days |
| 30 | Hermes | $377226 | 1388 | $272 | 1053 | 27 days |
| 31 | Vuori | $374993 | 9254 | $41 | 5862 | 18 days |
| 32 | Fendi | $370421 | 1560 | $237 | 1269 | 30 days |
Sales Performance of Athleta
With a total of $384,515 in revenue and 15,546 units sold, Athleta's average price per sale was $24.73, slightly above the marketplace median price of $24 but significantly below the average revenue per sale across all brands ($40.38). This indicates that while Athleta moves a high volume of items, it does so at lower price points. The average days to sell an Athleta item was 35.04 days, well below the marketplace average of 83.7 days, suggesting that Athleta products sell relatively quickly, further reinforcing its appeal for volume-based sellers.
Top Sellers of Athleta on Poshmark
The top three sellers for Athleta last month were 'zoeys2017' ($5,021), 'whysuchadeal' ($4,997), and 'zion1956' ($3,533). These sellers contributed significantly to the overall revenue but comprised a small percentage of the total seller base (9723 unique sellers). This indicates that while there are standout sellers, the revenue distribution is fairly spread out among many sellers, suggesting that Athleta is accessible for both small and large sellers alike.
Top Sellers List
- zoeys2017 - Revenue: $5021.00
- whysuchadeal - Revenue: $4997.00
- zion1956 - Revenue: $3533.00
Recommendation 👍
Athleta is a strong brand on Poshmark with fast-moving inventory and a competitive price point. The high number of unique sellers and relatively quick turnover (35 days) makes it appealing for sellers looking for consistent sales, even if the average price is lower than other brands.
Suggestions for Sellers:
Sellers should focus on maintaining competitive pricing around $24 to $25 to align with marketplace expectations. Since Athleta items sell quickly, listing items frequently and optimizing for volume rather than high prices could yield better results. Additionally, sellers should consider leveraging the brand's fast sell-through rate by offering bundled deals or promotions to move inventory even faster.