Key Statistics for Columbia
The following data represents performance for the last month on Poshmark.
- Revenue Rank: #149
- Total Revenue: $102555
- Items Sold: 4761
- Average Sale Price: $22
- Unique Sellers: 4033
- Average Sales Per Day: 154
- Average Days to Sell: 13 days
Overview of Columbia
Last month, Columbia generated $102,555 in revenue from 4761 items sold, averaging $21.54 per sale. The brand had 4033 unique sellers, with an average of 153.58 items sold per day. Items took an average of 12.91 days to sell, contributing to a current rank of 149 on Poshmark.
Market Position of Columbia
Columbia's average price per sale ($21.54) is significantly below the overall marketplace average ($40.38), as well as the median sale price ($24). However, Columbia's average time to sell (309.84 hours or 12.91 days) is much faster than the marketplace average of 2008.52 hours. This suggests that while Columbia items are priced lower, they move faster than the average brand on Poshmark.
| Rank | Brand | Total Revenue | Items Sold | Avg Sale Price | Unique Sellers | Avg Days to Sell |
|---|---|---|---|---|---|---|
| 146 | Rolex | $107153 | 96 | $1116 | 77 | 94 days |
| 147 | Longchamp | $105043 | 1430 | $73 | 1199 | 18 days |
| 148 | Retrofete | $104342 | 531 | $197 | 436 | 76 days |
| 149 | Columbia | $102555 | 4761 | $22 | 4033 | 13 days |
| 150 | Barbour | $102363 | 1242 | $82 | 1138 | 51 days |
| 151 | Arc'teryx | $100006 | 1266 | $79 | 1113 | 24 days |
| 152 | Judy Blue | $98897 | 3818 | $26 | 2685 | 13 days |
Sales Performance of Columbia
Columbia's total revenue of $102,555 from 4761 items indicates an average sale price of $21.54, lower than the overall marketplace average of $40.38. With an average of 153.58 items sold daily, Columbia has a high sales velocity. The brand's quick turnaround time of 12.91 days to sell is a positive indicator of demand, despite lower price points.
Top Sellers of Columbia on Poshmark
The top seller, annaya_f, contributed $1370 in sales, significantly outperforming other top sellers like butterflytoday ($510) and chell34 ($316). This suggests a wide range in performance among sellers, with annaya_f likely benefiting from higher-priced items or higher sales volume. However, the overall contribution from top sellers is relatively small compared to the total revenue, indicating a broad base of sellers contributing to Columbia's success.
Top Sellers List
- annaya_f - Revenue: $1370.00
- butterflytoday - Revenue: $510.00
- chell34 - Revenue: $316.00
Recommendation 👍
Columbia is performing well in terms of sales velocity and seller participation, with items selling faster compared to the marketplace average. While the average price per sale is lower than the marketplace average, the quicker turnaround time offsets this, making it an attractive brand for sellers looking for consistent sales.
Suggestions for Sellers:
Sellers should focus on maintaining competitive pricing to ensure continued fast sales but could experiment with bundling or offering premium items to increase the average sale price. Highlighting Columbia's brand value and targeting outdoor enthusiasts may also help drive higher price points.