Columbia Sales Stats on Poshmark
Current Columbia performance metrics on Poshmark (last 30 days)
- Revenue Rank: #149
- Total Revenue: $102555
- Items Sold: 4761
- Average Sale Price: $22
- Unique Sellers: 4033
- Average Sales Per Day: 154
- Average Days to Sell: 13 days
How Columbia Performs on Poshmark
Last month, Columbia achieved a total revenue of $102,555.00 from 4,761 items sold, earning a rank of 149 out of 1000 brands on Poshmark.
Columbia holds a market share of approximately 0.1% within the Poshmark marketplace, placing it among the middle ranks of brands. With 1000 brands on the platform, its rank indicates its performance is below average when compared to the top brands.
Columbia's revenue is significantly lower than the average revenue of top 10 brands on Poshmark, which is $1,375,901.10. This gap suggests potential growth opportunities in marketing and customer engagement to improve visibility and sales.
| Rank | Brand | Total Revenue | Items Sold | Avg Sale Price | Unique Sellers | Avg Days to Sell |
|---|---|---|---|---|---|---|
| 146 | Rolex | $107153 | 96 | $1116 | 77 | 94 days |
| 147 | Longchamp | $105043 | 1430 | $73 | 1199 | 18 days |
| 148 | Retrofete | $104342 | 531 | $197 | 436 | 76 days |
| 149 | Columbia | $102555 | 4761 | $22 | 4033 | 13 days |
| 150 | Barbour | $102363 | 1242 | $82 | 1138 | 51 days |
| 151 | Arc'teryx | $100006 | 1266 | $79 | 1113 | 24 days |
| 152 | Judy Blue | $98897 | 3818 | $26 | 2685 | 13 days |
Columbia Pricing & Sales Data
With an average sale price of $21.54, Columbia is positioned within the budget to mid-range category on Poshmark. This price point is below the marketplace median sale price of $24, which may attract price-sensitive buyers.
Columbia's average days to sell is 12.91, which is faster than the overall marketplace average of 2008.52 hours. With an average of 153.58 sales per day, Columbia's sales velocity is notably strong compared to other brands.
In the same ranking range, Columbia competes closely with brands like Vince and Barbour. Columbia's revenue is higher than Barbour but lower than Vince, indicating a need for strategic differentiation to capture more market share.
Columbia competition on Poshmark
There are 4,033 unique sellers for Columbia on Poshmark, indicating a competitive environment. The seller success rate appears favorable, given the brand's significant sales volume despite the number of active sellers.
Most Successful Columbia Sellers
- annaya_f - Monthly Revenue: $1370.00
- butterflytoday - Monthly Revenue: $510.00
- chell34 - Monthly Revenue: $316.00
Should You Resell Columbia on Poshmark? 👍
Columbia's solid sales numbers and fast selling times make it a suitable choice for Poshmark resellers. Its budget-friendly price point can appeal to a broader audience, enhancing sales potential.
Resellers can expect a decent ROI considering typical sourcing costs for Columbia items and its selling price on Poshmark, especially with fees being around 20% on sales.
Competition is a key risk, as multiple sellers may drive prices down and impact margins. Additionally, seasonal factors may influence demand for Columbia's product offerings.
Tips for Selling Columbia
- Leverage social sharing to increase visibility and attract potential buyers.
- Engage actively with the community by commenting on and sharing others' items to boost your own listings.
- Highlight features such as durability and outdoor suitability in listings to align with buyer interests.
- Utilize strategic pricing to remain competitive while considering seasonal fluctuations in demand.
- Bundle items or offer discounts for multiple purchases to increase average transaction size.