Key Statistics for Wrangler
The following data represents performance for the last month on Poshmark.
- Revenue Rank: #190
- Total Revenue: $78646
- Items Sold: 3509
- Average Sale Price: $22
- Unique Sellers: 2824
- Average Sales Per Day: 113
- Average Days to Sell: 16 days
Overview of Wrangler
Wrangler generated $78,646 in revenue across 3509 items sold in the past month. With an average sale price of $22.41 and 2824 unique sellers, the brand ranked 190 on Poshmark. Items took an average of 15.58 days to sell, indicating strong liquidity compared to platform-wide averages.
Market Position of Wrangler
Wrangler outperformed the marketplace in terms of velocity, with items selling in an average of 15.58 days (significantly faster than the marketplace average of roughly 83.7 days or 2008.52 hours). However, its average sale price of $22.41 falls below the marketplace average of $40.38, suggesting it is a lower-priced brand. The brand ranked 190th overall, indicating moderate popularity on the platform.
| Rank | Brand | Total Revenue | Items Sold | Avg Sale Price | Unique Sellers | Avg Days to Sell |
|---|---|---|---|---|---|---|
| 187 | Hand Crafted | $79508 | 3484 | $23 | 1211 | 129 days |
| 188 | Mz Wallace | $79022 | 742 | $107 | 614 | 29 days |
| 189 | Vineyard Vines | $78777 | 3859 | $20 | 2953 | 14 days |
| 190 | Wrangler | $78646 | 3509 | $22 | 2824 | 16 days |
| 191 | Tumi | $78298 | 751 | $104 | 678 | 37 days |
| 192 | Cult Gaia | $77687 | 444 | $175 | 400 | 58 days |
| 193 | Timberland | $77144 | 2011 | $38 | 1837 | 33 days |
Sales Performance of Wrangler
Wrangler's total revenue of $78,646 and 3509 items sold at an average price of $22.41 reflects high-volume, low-margin sales. The brand's sales velocity is strong, with items selling in just over two weeks on average. However, the average price per sale is $17.97 lower than the average across all brands, positioning Wrangler as a budget-friendly option in the marketplace.
Top Sellers of Wrangler on Poshmark
Top sellers such as brentlaneb ($483), krittythreads ($348), and katskip ($334) contributed modestly to the total revenue, with none exceeding even 1% of total brand sales. This suggests a highly fragmented seller base, with no dominant sellers but many smaller, individual contributions from different sellers.
Top Sellers List
- brentlaneb - Revenue: $483.00
- krittythreads - Revenue: $348.00
- katskip - Revenue: $334.00
Recommendation 👌
While Wrangler has strong sales velocity, its lower average sale price limits profitability. It remains a viable brand for sellers due to quick turnover, but the low price point and fragmented seller base suggest it may not be the most profitable option for those looking to maximize earnings.
Suggestions for Sellers:
Sellers should focus on bundling items to increase average order value and explore premium or limited-edition Wrangler items to capture higher price points. Additionally, sellers could benefit from emphasizing fast shipping and leveraging Poshmark’s price-drop features to maintain competitive pricing and quick sales.