Key Statistics for Dooney & Bourke
The following data represents performance for the last month on Poshmark.
- Revenue Rank: #68
- Total Revenue: $206905
- Items Sold: 3709
- Average Sale Price: $56
- Unique Sellers: 2582
- Average Sales Per Day: 120
- Average Days to Sell: 10 days
Overview of Dooney & Bourke
Dooney & Bourke generated $206,905 in revenue from 3,709 items sold with an average price of $55.78. The brand had 2,582 unique sellers and an average sales rate of 119.65 items per day, taking an average of 9.79 days to sell per item. It ranked 68th on Poshmark.
Market Position of Dooney & Bourke
Dooney & Bourke's average revenue per sale ($55.78) is significantly higher than the marketplace average ($39.74), indicating a strong market position. The brand's median sale price is also likely above the marketplace median of $23, suggesting higher-value items. The average time to sell (9.79 days or approximately 235 hours) is considerably shorter than the marketplace average of 2021.17 hours, demonstrating high demand.
| Rank | Brand | Total Revenue | Items Sold | Avg Sale Price | Unique Sellers | Avg Days to Sell |
|---|---|---|---|---|---|---|
| 65 | Skims | $214085 | 6716 | $32 | 3555 | 25 days |
| 66 | Farm Rio | $213359 | 2657 | $80 | 2181 | 13 days |
| 67 | Zimmermann | $208866 | 834 | $250 | 649 | 39 days |
| 68 | Dooney & Bourke | $206905 | 3709 | $56 | 2582 | 10 days |
| 69 | Salvatore Ferragamo | $204812 | 2037 | $101 | 1703 | 76 days |
| 70 | Gap | $200235 | 12573 | $16 | 9908 | 97 days |
| 71 | Alice + Olivia | $199470 | 2623 | $76 | 2235 | 118 days |
Sales Performance of Dooney & Bourke
The brand's total revenue of $206,905 and 3,709 items sold indicate a robust performance. With an average price of $55.78, Dooney & Bourke items are priced higher than the marketplace average, which may reflect the brand's premium positioning. The average sales per day at 119.65 demonstrate consistent buyer interest. The quick turnover rate of 9.79 days further underscores the brand's strong appeal.
Top Sellers of Dooney & Bourke on Poshmark
The top sellers for Dooney & Bourke last month were dooneyandbourke ($2977.00), elainenguyen5 ($2377.00), and barefootshana ($1980.00). These sellers have significantly contributed to the brand's overall revenue, indicating their effective selling strategies and possibly a strong inventory of desirable items.
Top Sellers List
- dooneyandbourke - Revenue: $2977.00
- elainenguyen5 - Revenue: $2377.00
- barefootshana - Revenue: $1980.00
Recommendation 👍
Dooney & Bourke's higher average sale price, quick turnover, and significant revenue generation demonstrate a strong market position and high demand. The brand's performance is well above the marketplace averages, making it a favorable choice for sellers.
Suggestions for Sellers:
Sellers should focus on sourcing and listing more Dooney & Bourke items to capitalize on the high demand and quick sales turnover. Emphasizing competitive pricing and maintaining high-quality listings will further enhance sales performance.