Key Statistics for Boden
The following data represents performance for the last month on Poshmark.
- Revenue Rank: #81
- Total Revenue: $179749
- Items Sold: 6246
- Average Sale Price: $29
- Unique Sellers: 4819
- Average Sales Per Day: 201
- Average Days to Sell: 63 days
Overview of Boden
Boden's performance on Poshmark last month saw $179,749 in total revenue from 6,246 items sold by 4,819 unique sellers. The brand ranked 81st in terms of overall marketplace performance.
Market Position of Boden
Boden's average sale price of $28.78 is slightly above the median sale price of $24 across all brands, but below the average revenue per sale of $40.38. The brand's average time to sell is significantly faster than the marketplace average, with 62.87 days compared to 2008.52 hours (~83.7 days). This suggests Boden is a reasonably popular brand but not among the top performers on the marketplace.
| Rank | Brand | Total Revenue | Items Sold | Avg Sale Price | Unique Sellers | Avg Days to Sell |
|---|---|---|---|---|---|---|
| 78 | Chloe | $186310 | 941 | $198 | 837 | 42 days |
| 79 | Converse | $184679 | 6967 | $27 | 5607 | 56 days |
| 80 | Betsey Johnson | $181166 | 5297 | $34 | 3624 | 80 days |
| 81 | Boden | $179749 | 6246 | $29 | 4819 | 63 days |
| 82 | Victoria's Secret | $173805 | 9253 | $19 | 6555 | 57 days |
| 83 | Apple | $172771 | 1907 | $91 | 1638 | 73 days |
| 84 | Brahmin | $172394 | 1587 | $109 | 1164 | 21 days |
Sales Performance of Boden
The total revenue of $179,749 indicates a strong sales volume, but the lower average price per item ($28.78) compared to the marketplace average ($40.38) suggests Boden items are priced more affordably. Sellers moved an average of 201.48 items per day, indicating steady demand for the brand, though not at premium price points.
Top Sellers of Boden on Poshmark
Top sellers like becca19762 ($1,586), ear_envy ($975), and la_via ($709) contributed a small but notable portion of total sales. However, even the top seller, becca19762, only accounted for less than 1% of the total revenue, indicating a fairly even distribution of sales across many sellers, rather than heavy reliance on a few top sellers.
Top Sellers List
- becca19762 - Revenue: $1586.00
- ear_envy - Revenue: $975.00
- la_via - Revenue: $709.00
Recommendation 👍
The brand performs well in terms of sales volume and has a quick turnover rate compared to the marketplace average. Although the average sale price is lower than the marketplace average, the fast sell-through rate compensates for this.
Suggestions for Sellers:
Sellers should continue to list Boden items due to the healthy demand and relatively quick sales. To maximize profits, sellers should consider bundling items or listing higher-priced, in-demand Boden pieces to push the average sale price closer to the marketplace average. Monitoring pricing trends and focusing on popular categories within the Boden brand could also help sellers stand out.