Rolex Sales Stats on Poshmark
Current Rolex performance metrics on Poshmark (last 30 days)
- Revenue Rank: #146
- Total Revenue: $107153
- Items Sold: 96
- Average Sale Price: $1116
- Unique Sellers: 77
- Average Sales Per Day: 3
- Average Days to Sell: 94 days
How Rolex Performs on Poshmark
In the last month, Rolex generated $107,153 in revenue, selling 96 items, and ranks 146 out of 1000 brands on Poshmark.
Rolex holds a significant position within the Poshmark marketplace, representing a niche luxury segment. With 1000 brands on the platform, Rolex captures an estimated market share of approximately 0.1%.
Compared to Poshmark’s top 10 brands, Rolex’s revenue is significantly lower, with an average gap of approximately $1.27 million. However, Rolex remains a strong contender due to the luxury market's consistent demand and targeted audience engagement on the platform.
| Rank | Brand | Total Revenue | Items Sold | Avg Sale Price | Unique Sellers | Avg Days to Sell |
|---|---|---|---|---|---|---|
| 143 | We The Free | $108622 | 2879 | $38 | 2256 | 15 days |
| 144 | Loungefly | $108096 | 2238 | $48 | 1470 | 56 days |
| 145 | Vince | $107585 | 2346 | $46 | 2017 | 27 days |
| 146 | Rolex | $107153 | 96 | $1116 | 77 | 94 days |
| 147 | Longchamp | $105043 | 1430 | $73 | 1199 | 18 days |
| 148 | Retrofete | $104342 | 531 | $197 | 436 | 76 days |
| 149 | Columbia | $102555 | 4761 | $22 | 4033 | 13 days |
Rolex Pricing & Sales Data
The average sale price for Rolex is $1,116.18, which is considerably higher than Poshmark's overall marketplace median sale price of $24. This categorizes Rolex as a premium brand on the platform, targeting buyers seeking high-value luxury items.
Rolex has an average days to sell of 94.22, which is substantially longer than Poshmark's average of 2008.52 hours (approximately 84.52 days). With an average of 3.10 sales per day, Rolex’s velocity indicates a more considered purchasing behavior from buyers investing in luxury items.
In the immediate ranking range, Rolex competes with brands such as Dansko (Rank 142) and We The Free (Rank 143). While Rolex shows lower overall sales volume, its premium price point in a sea of lower-priced competitors differentiates it effectively within this niche.
Rolex competition on Poshmark
There are 77 unique sellers for Rolex on Poshmark, indicating a moderate level of competition specifically for this brand. The presence of successful top sellers, such as luxuryd1, highlights a healthy ecosystem of resellers with potential for competitive success.
Most Successful Rolex Sellers
- luxuryd1 - Monthly Revenue: $16249.00
- hercloset76 - Monthly Revenue: $8200.00
- irinaschur - Monthly Revenue: $8000.00
Should You Resell Rolex on Poshmark? 👍
Rolex appeals to a lucrative niche market on Poshmark, making it an ideal target for resale, especially for specialized sellers. Poshmark's social commerce setup enhances visibility for luxury items, driving higher engagement.
With sourcing costs for Rolex varying broadly based on condition and model, potential ROI appears strong given the average selling prices. Resellers should consider Poshmark's fees while calculating net profits, which can be offset by a strong sell-through rate for high-demand status pieces.
Challenges include a saturated luxury market and the need for detailed knowledge about authenticity and pricing standards. Seasonal demand fluctuations can also impact sales velocity and price stability on Poshmark.
Tips for Selling Rolex
- Engage with potential buyers by sharing listings frequently and responding promptly to inquiries, boosting item visibility.
- Utilize Poshmark's bundle feature to encourage larger purchases, enhancing total spend and promoting similar luxury items.
- Incorporate storytelling and item history into listings to convey value, enticing buyers who prioritize brand heritage and authenticity.
- Keep abreast of trends in luxury watch sales, adjusting pricing and listings to align with current market demand.
- Leverage social media to drive external traffic to Poshmark listings, showcasing exclusive Rolex pieces to target high-value buyers.