Goyard Sales Stats on Poshmark
Current Goyard performance metrics on Poshmark (last 30 days)
- Revenue Rank: #97
- Total Revenue: $148507
- Items Sold: 210
- Average Sale Price: $707
- Unique Sellers: 167
- Average Sales Per Day: 7
- Average Days to Sell: 36 days
How Goyard Performs on Poshmark
In the last month, Goyard generated a total revenue of $148,507 from selling 210 items, securing the 97th rank among 1000 brands on Poshmark.
Goyard ranks 97 out of 1000 brands on Poshmark, holding approximately 0.1% of the marketplace share based on revenue. This positioning indicates a niche market segment with a focus on luxury items within a large assortment of brands.
When compared to the top 10 brands, Goyard's revenue of $148,507 starkly contrasts the $1,375,901.10 average revenue of those brands, highlighting a significant revenue gap. This suggests that while Goyard has a niche audience, there is also a limitation in reaching broader market trends within Poshmark's highly competitive environment.
| Rank | Brand | Total Revenue | Items Sold | Avg Sale Price | Unique Sellers | Avg Days to Sell |
|---|---|---|---|---|---|---|
| 94 | Chico's | $154898 | 7840 | $20 | 5129 | 51 days |
| 95 | Loewe | $152967 | 512 | $299 | 456 | 49 days |
| 96 | L.l. Bean | $150953 | 5251 | $29 | 4136 | 12 days |
| 97 | Goyard | $148507 | 210 | $707 | 167 | 36 days |
| 98 | Dolce & Gabbana | $146150 | 1096 | $133 | 984 | 36 days |
| 99 | Lulus | $144576 | 5051 | $29 | 3828 | 56 days |
| 100 | Moncler | $143669 | 638 | $225 | 561 | 71 days |
Goyard Pricing & Sales Data
Goyard's average price of $707.18 is significantly higher than Poshmark’s overall marketplace median sale price of $24. This positions Goyard firmly in the premium price range, catering to a specific demographic willing to invest in luxury resale items.
With an average of 36.03 days to sell and 6.77 sales per day, Goyard performs slower than the overall Poshmark average of 2008.52 hours (approximately 83.67 days). This indicates a need for improved visibility and marketing strategies to accelerate sales.
In direct comparison, the neighboring brands around Goyard in rankings show higher sales volume but significantly lower average prices. For example, Sorel, ranked above Goyard, sold 3546 items at an average price of $43.83, indicating a different market strategy focused on volume rather than high-ticket items.
Goyard competition on Poshmark
Goyard has 167 unique sellers, reflecting a competitive seller landscape on Poshmark. The relatively low number of sellers compared to their sales volume suggests a strong community of engaged resellers who are successfully navigating the luxury market segment.
Most Successful Goyard Sellers
- shop_280 - Monthly Revenue: $3792.00
- sesa95 - Monthly Revenue: $3750.00
- yogofashion - Monthly Revenue: $2800.00
Should You Resell Goyard on Poshmark? 👎
Goyard's slower sales velocity and premium pricing may deter casual resellers on Poshmark, making it challenging for typical resellers to achieve quick turnover.
The typical sourcing costs for Goyard items are high relative to average Poshmark sale prices, impacting overall ROI once Poshmark fees and sell-through rates are considered.
Competition with brands at lower price points could hinder visibility and sales, particularly during off-peak seasons or economic downturns that affect luxury spending.
Tips for Selling Goyard
- Utilize Poshmark's sharing and community engagement features to boost visibility for Goyard items.
- Consider bundling Goyard items with lower-priced accessories to attract a wider audience.
- Participate in Poshmark parties focused on luxury or designer brands for increased exposure.
- Leverage social media to highlight the rarity and luxury aspects of Goyard items, appealing to affluent buyers.
- Regularly update listings to maintain interest and showcase the quality and provenance of items.