Key Statistics for Everlane
The following data represents performance for the last month on Poshmark.
- Revenue Rank: #37
- Total Revenue: $305338
- Items Sold: 8564
- Average Sale Price: $36
- Unique Sellers: 5511
- Average Sales Per Day: 276
- Average Days to Sell: 51 days
Overview of Everlane
Everlane's performance on Poshmark last month included a total revenue of $305,338, with 8,564 items sold at an average price of $35.65. The brand had a total of 5,511 unique sellers, and it took an average of 50.5 days for items to sell. Everlane ranked 37th in the marketplace during this period.
Market Position of Everlane
Everlane outperformed the marketplace average in terms of average days to sell, with only 50.5 days compared to the marketplace average of 2008.52 hours (approximately 83.7 days). However, the brand's average price per item ($35.65) was lower than the overall marketplace average revenue per sale ($40.38), but higher than the median sale price across all brands ($24). This indicates Everlane items are priced competitively but may not command premium pricing relative to the broader market.
| Rank | Brand | Total Revenue | Items Sold | Avg Sale Price | Unique Sellers | Avg Days to Sell |
|---|---|---|---|---|---|---|
| 34 | Tiffany & Co. | $357644 | 1893 | $189 | 1365 | 19 days |
| 35 | Levi's | $352489 | 14149 | $25 | 10655 | 53 days |
| 36 | Michael Kors | $350374 | 9142 | $38 | 6641 | 78 days |
| 37 | Everlane | $305338 | 8564 | $36 | 5511 | 51 days |
| 38 | Figs | $297210 | 9941 | $30 | 5506 | 17 days |
| 39 | Celine | $296695 | 1168 | $254 | 970 | 30 days |
| 40 | Dr. Martens | $295152 | 4585 | $64 | 3955 | 12 days |
Sales Performance of Everlane
With 8,564 items sold, Everlane generated $305,338 in revenue, averaging $35.65 per sale. Despite having a lower average sale price than the marketplace average of $40.38, Everlane's sell-through rate is impressive, taking 50.5 days to sell compared to the marketplace average of 83.7 days. This suggests that Everlane items are in demand and move relatively quickly, even though they may be priced slightly below the market's average revenue per sale.
Top Sellers of Everlane on Poshmark
The top three sellers of Everlane items—janehans ($4,787), utab ($4,612), and kchc ($4,014)—collectively contributed $13,413 to the total revenue. These top sellers demonstrated strong individual performance, likely due to strategic pricing, sourcing of high-demand Everlane products, or strong personal followings. Their success could serve as a model for other sellers aiming to capitalize on the strong demand for Everlane items.
Top Sellers List
Recommendation 👍
Everlane's strong demand, faster-than-average sell-through rate, and relatively competitive average sale price make this brand a solid choice for Poshmark sellers. Although the average sale price is below the marketplace average, the faster turnover mitigates this, allowing for consistent sales.
Suggestions for Sellers:
Sellers should focus on maintaining competitive pricing around the $35-$40 range, as this seems to align with current demand. Additionally, sourcing popular Everlane items that are likely to sell quickly can maximize returns. Leveraging strategies used by top sellers, such as creating attractive listings and engaging with potential buyers, can further improve sales performance.