Key Statistics for Cole Haan
The following data represents performance for the last month on Poshmark.
- Revenue Rank: #141
- Total Revenue: $109453
- Items Sold: 3197
- Average Sale Price: $34
- Unique Sellers: 2746
- Average Sales Per Day: 103
- Average Days to Sell: 19 days
Overview of Cole Haan
Cole Haan had a strong showing on Poshmark last month, with 3197 items sold, generating $109,453 in revenue. The average price per item was $34.24, and sellers took an average of 19.44 days to sell an item.
Market Position of Cole Haan
Cole Haan's average price per item ($34.24) is lower than the overall marketplace average ($40.38), but it fares better than the median sale price ($24). The brand ranks 141st in terms of sales, which places it in the middle-tier of the marketplace, suggesting it has steady demand but room to grow.
| Rank | Brand | Total Revenue | Items Sold | Avg Sale Price | Unique Sellers | Avg Days to Sell |
|---|---|---|---|---|---|---|
| 138 | Valentino | $110610 | 773 | $143 | 689 | 43 days |
| 139 | Anine Bing | $110291 | 1160 | $95 | 948 | 33 days |
| 140 | Juicy Couture | $109998 | 2859 | $38 | 2056 | 15 days |
| 141 | Cole Haan | $109453 | 3197 | $34 | 2746 | 19 days |
| 142 | Dansko | $108849 | 2860 | $38 | 2314 | 20 days |
| 143 | We The Free | $108622 | 2879 | $38 | 2256 | 15 days |
| 144 | Loungefly | $108096 | 2238 | $48 | 1470 | 56 days |
Sales Performance of Cole Haan
Although Cole Haan's average price per item is lower than the marketplace average, the brand's quick average sale time (19.44 days vs. marketplace average of 2008.52 hours, or approximately 83.69 days) is a significant advantage. This indicates a strong demand for the brand, with sellers able to turn inventory faster compared to other brands on the platform.
Top Sellers of Cole Haan on Poshmark
The top sellers for Cole Haan last month were shoerewear ($395.00), anbshoes ($330.00), and milbrie ($325.00). These sellers generated a combined $1050, representing about 1% of the total revenue for the brand. Their success may be due to a focus on high-ticket items or strategic pricing, which other sellers can emulate for improved performance.
Top Sellers List
- shoerewear - Revenue: $395.00
- anbshoes - Revenue: $330.00
- milbrie - Revenue: $325.00
Recommendation 👍
Cole Haan items sell faster than the marketplace average, and while the average sale price is lower, sellers can benefit from the higher sales velocity.
Suggestions for Sellers:
Sellers should focus on sourcing high-demand items, leveraging Cole Haan's quicker sell-through rate to turn over inventory faster. Additionally, consider experimenting with slightly higher price points to close the gap with the marketplace average, while keeping an eye on maintaining fast sales cycles.