Key Statistics for Cole Haan
The following data represents performance for the last month on Poshmark.
- Revenue Rank: #148
- Total Revenue: $98557
- Items Sold: 2944
- Average Sale Price: $33
- Unique Sellers: 2508
- Average Sales Per Day: 95
- Average Days to Sell: 19 days
Overview of Cole Haan
In the past month, Cole Haan's sales on Poshmark totaled $98,557 from 2,944 items sold, with an average price of $33.48. The brand had 2,508 unique sellers and a daily sales average of 94.97 items, taking an average of 18.77 days to sell an item.
Market Position of Cole Haan
Cole Haan's average sale price of $33.48 is below the marketplace average of $39.74 but significantly higher than the median sale price of $23 for all brands. The average days to sell an item for Cole Haan is 18.77 days, much quicker than the marketplace average of 2021.17 hours (~84.22 days), indicating strong demand and turnover.
| Rank | Brand | Total Revenue | Items Sold | Avg Sale Price | Unique Sellers | Avg Days to Sell |
|---|---|---|---|---|---|---|
| 145 | Van Cleef & Arpels | $99239 | 122 | $813 | 94 | 232 days |
| 146 | All Saints | $98911 | 1848 | $54 | 1648 | 29 days |
| 147 | Stuart Weitzman | $98812 | 1456 | $68 | 1327 | 40 days |
| 148 | Cole Haan | $98557 | 2944 | $33 | 2508 | 19 days |
| 149 | Anine Bing | $98231 | 1095 | $90 | 913 | 32 days |
| 150 | St. John | $97070 | 1390 | $70 | 1174 | 32 days |
| 151 | Harley-davidson | $96344 | 3365 | $29 | 2526 | 12 days |
Sales Performance of Cole Haan
Cole Haan generated substantial revenue, although the average price per sale was lower than the marketplace average. The brand's sales velocity is impressive, with items selling much faster than the platform average. This suggests a well-performing brand with high turnover, albeit at a slightly lower price point.
Top Sellers of Cole Haan on Poshmark
Top sellers like cobblercloset ($481), ivancito226 ($398), and shoerewear ($381) contributed significantly to the revenue. These sellers likely have optimized listings, competitive pricing, and possibly a loyal customer base, driving higher sales figures.
Top Sellers List
- cobblercloset - Revenue: $481.00
- ivancito226 - Revenue: $398.00
- shoerewear - Revenue: $381.00
Recommendation 👍
The brand's performance, with a high sales volume and quick turnover, indicates a healthy demand and efficient market presence. This makes Cole Haan a viable option for sellers despite the lower-than-average selling price.
Suggestions for Sellers:
Sellers should focus on maintaining competitive pricing to continue benefiting from high turnover rates. Additionally, they can improve revenue by enhancing product descriptions, using high-quality images, and leveraging Poshmark's promotional tools to boost visibility. Monitoring inventory and restocking popular items promptly can also sustain the sales momentum.