Hey! 👋 Welcome to Closet Tools. I’m Jordan, the creator of Closet Tools. This is a brief overview of how Closet Tools got started, and where it’s headed.
Let’s Start From The Beginning
When was the beginning? A few years ago. Long before Closet Tools, or even the idea of Closet Tools existed.
My wife’s friend was introducing my wife to Poshmark. It was an exciting new venture. A way to make some side income. A way to exchange old clothes and purses for new ones.
I, at the time, had just been getting into learning web development. This website? Closet Tools? I made it all from scratch. It took several years of learning before I was ready and capable to do any of this.
When I was listening to how the Poshmark platform operated, I overheard and observed the process of sharing your items. It seemed really lame, and I immediately told them I could automate it.
Lo and behold, I did just that. A few lines of code and voilà, a simple way to share all of the items on your page to your followers.
They were delighted and used it often. Both of them generated more sales, and both of them increased their followings by thousands. My wife was able to amass 20000 followers in a year and become a Poshmark Ambassador shortly after a year.
I’m into blogging, so I had blogged about my code and provided it freely - thinking nothing of it.
Then, about a year or so in, I started getting emails from random people that wanted more info on this ‘share button’ I had made. I was getting about one email a week. I helped them all out and gave it all a way for free. After all, it was just a few lines of code.
My wife and her friends all told me I should sell it. I brushed it off because it was very simple at the time.
A couple of months ago, I wanted a way to test some of my new skills and I also wanted to build an internet based business (who doesn’t?).
I decided to put the original ‘button’ out there as a beta test. I posted it on Reddit in the r/Poshmark subreddit, and got 50 beta testers in the first day. I sent them all the button in exchange for feedback and ideas.
The response was overwhelming. From those that I heard back from, they all loved it. And they had awesome ideas to extend it for more use cases.
This is where I got the idea for Closet Tools. I compiled all of their ideas, put my nose to the grindstone and started working. Instead of just being a ‘button’, I was going to make a suite of tools to help people hyper-grow on Poshmark.
I made the interface, wrote all of the code, and tested the application in about a month. Surprisingly, the hardest thing to figure out was the payments portion through Stripe since I had never done it before.
Right now, I am just beginning to start marketing Closet Tools and push it into the public. Closet Tools is done, and the website is just about done. I don’t really love the design, but it works and it’s fast. I’ve made several efforts to market on Poshmark, all of which have been blocked for one reason or another.
I’ll be growing the Instagram and Facebook accounts, and using those as marketing channels. I’ll also be reaching out to Instagram influencers to market to their followers. Once I get some good traction (and sales) I’ll begin to start using paid-traffic methods and a webinar style lead-gen to get lots of sales quickly and 100% automated.
All of that, and I’ll be writing content that focuses on growth on Poshmark. So SEO will be huge for this project. I want to be all over Google for anything Poshmark related.
I definitely want to be doing some sort of video content. Whether it’s video tips and tricks for making more sales and increasing your following on Poshmark, or maybe interviews with bigger closet owners telling their stories about growing on the platform.
There’s A Lot Going On
I’m marketing, updating Closet Tools, managing new users, building out the website, all while trying to balance my own life.
I really appreciate you joining me on this journey. I genuinely hope that Closet Tools helps you make more sales on Poshmark! Closet Tools is just the beginning. There’s a lot more in store.